http://www.economist.com/business/displayStory.cfm?story_id=1338410
"N1's key concept is "virtualisation"-creating pools
of resources such as computing power and storage
capacity that can be used as needed. This is done by
automating the work of systems administrators.
Instead of having to load and configure software
manually, they tell N1 to set up a computer system
for them-which, assuming it actually works, takes
hours rather than weeks."